Launch Folks & Dudes

Press Release

The Folks and Dude magazine launch:
Folks & Dudes

The Folks Magazine and Dude, Dutch Designers Magazine are joining forces to launch Folks & Dudes: an event designed to help young creatives to grow and connect. The talk will be held on November 10, on the topic: ‘HOW TO PITCH YOUR SUSTAINABLE IDEA’. The speaker, David Snellenberg, co-founder of Dawn.


Creativity and entrepreneurship
Folks & Dudes is an initiative by Dorien Franken (founder of The Folks Magazine) and Freek Kroesbergen (Editor-in-Chief of Dude, the BNO’s magazine). Folks & Dudes will focus primarily on helping young creatives to learn from more established entrepreneurs. The idea came about following a discussion between the two magazines, during which it emerged that creativity and entrepreneurship were what drove them both. In bringing together their skills, knowledge and experience, not to mention their shared passion, Folks & Dudes promises to be a breath of fresh air in Amsterdam’s crowded talk event market.  

Earlier this year, The Folks Magazine held two sold-out events at the private members’ club A’DAM&Co., in the A’DAM TOWER. In light of the successive occurrence of the demand for tickets far outstripping the club’s capacity, Franken, Hans Brouwer and the A’DAM&Co. team agreed that it would be wise to hold future events elsewhere. The partnership with A’DAM&Co. remains otherwise unaffected, which means club members are still eligible for free tickets to The Folks events. 

Folks & Dudes matches the venue to the topic in order to enhance the overall experience. The new, circular-philosophy-based QO Amsterdam will be the venue for this edition.   

Folks & Dudes kicks off with the talk, ‘How To Pitch Your Sustainable Idea.’ Three young, sustainability-oriented designers are invited on stage to pitch their idea, product or service to David Snellenberg, who will review each idea and offer immediate feedback. Prospective candidates can submit their ideas before October 17.

Snellenberg, voted ‘best in the business’ (by Adformatie) and whose agency’s (Dawn) clients are predominantly sustainable concerns, will select the three candidates based on the originality and potential longevity of their idea, and how well they’ve thought through its development.

Event details
Date: Saturday, November 10, 10.30 am – 12.30 pm
Location: QO Amsterdam
Tickets: €15 which includes coffee, tea and a small snack. Tickets are non-refundable.

Submission details
Download the PDF for details on how to submit your idea (deadline October 17). We’ll announce the three selected candidates on October 22nd. By entering you automatically agree with the terms and conditions as mentioned in the submission form.

Note to editors: for any questions regarding this press release, please contact:

The Folks Magazine | Dorien Franken 
t. +31(0)6 28902902

The Folks Magazine is a multi-channel human-focused platform with a mission to tell stories that inspire creativity and encourage daring. The magazine was founded by Dorien Franken in 2017, and has since grown to become a valued, high-end, niche brand. With an exclusive focus on Amsterdam’s creative industries, The Folks offers in-depth stories, video portraits and pop-up events with the aim of helping brands connect with people in authentic ways. The magazine is put together by a small, hard-working team of four, all living and working in Amsterdam.

Dorien Franken has over 15 years of experience as an art director in the media industry and is the owner of Designtree. Besides The Folks, Franken co-runs Added Value, a diversity magazine that she launched in 2017.

Image: Reza Harek

Dude Magazine | Freek Kroesbergen
t. +31(0)6 28 56 51 66

The Association of Dutch Designers, known by its Dutch abbreviation BNO, represents designers and design agencies in the Netherlands. BNO promotes their business, social and cultural interests.

Dude is the quarterly magazine of the BNO. The magazine is sold in stores throughout the Netherlands and distributed to all BNO members.