Latest Interviews

Meet interesting Folks, read their stories and get inspired. More.

Latest Videos

Don't feel like reading? No problem. The Folks Magazine also shares video portraits. A great way to get to know folks and potentially read their stories. More.

New Interview

Hans Brouwer / Massivemusic  

“You don't need a lot of experience to deliver quality."

When he bought his first guitar, at the age of 12, he couldn’t play a note. But that didn’t stop Hans Brouwer from becoming a musician. During the ten years it took him to finish his musicology degree, Hans not only performed on stage hundreds of times, but he also amassed a wealth of musical knowledge as a DJ. Today he runs the largest music production company in the world, MassiveMusic, and is the co-founder of the A’DAM Tower, a musical landmark in Amsterdam. How did he manage all this? We asked him. Hans: “I worked bloody hard. Full stop.”

John Miles sang, "Music was my first love, and it will be my last." To what extent does this apply to you? To a fair extent, though football was my first love. Sublime sport. I’m almost embarrassed to say this, but I’ve been a member of the Royal Dutch Football Association for 47 years, so that’s how long I’ve played competitively for. But music has always been an important part of my life, which is something I only realised later on looking back. We always had music on when I was growing up.

You play the bass. Is that your favourite instrument? Drums were actually my first choice. I’ve got good timing, and the only perfect score I ever had in music class was for rhythm. But it’s a bit hard to practice the drums with neighbours just a few feet away on either side. So, if you’re into pop music, the bass guitar is the next best thing.

How old were you when you started playing? I bought my first acoustic guitar at the age of 12. I couldn’t play a thing, so I tried reading chords and songs, but soon realised that this demanded more perseverance than I had the patience for as a kid.


New Video


Updates, publications and other news.

This is lovely and what a great way to build a community. I wish I could participate. I am in the USA. Good luck to all of you.
— Spaces Around Me

Editor's pick

This weeks favorites.

"Don't take yourself so seriously, because no one else does."

Martin Pyper / Graphic Designer

"Staying put gets you nowhere."

Barbara den Bak / High Studios

"Design is about kicking ass, not kissing ass."

Jaap Biemans / Coverjunkie


Stay up to date

with The Folks of Amsterdam

Subscribe to our newsletter

Sign up and stay up to date of news, more interviews, videos and events. Don't worry. We'll only email you two times a month. Easy does it. 

Name *

An Easy Find

Are you looking to get inspired by a particular someone? Please let these categories help you find them. We will add more categories as we grow.


Follow us on Instagram